Episode 2

Published on:

16th Jan 2023

Reaching your citizens as a minister

For policymakers and governments, new challenges emerge nowadays to communicate effectively with citizens. The evolution of media channels, trust deficit, misinformation, social dislocation, emotional connection in media content, and nudging are among the long list of changes institutional communication is faced with.

Our host, Baudouin de Hemptinne, is joined in this episode by Sean Larkins. Both of them lead the government practice of WPP, one of the leading communications agencies globally, working for governments worldwide. Their practitioners' experience and their firm's research bring us unique insight into the evolving government communication challenges.

This episode is hosted, conceptualised, and researched by Baudouin de Hemptinne; and produced by Annelisse Escobar, Vitor Tomaz and Gloria Wawira. To keep up with our latest episodes, follow us on Twitter @oxfordpolicypod and on Instagram @oxfordpolicypod_. 

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About the Podcast

Oxford Policy Pod
A policy podcast from students at the Blavatnik School of Government
A bi-weekly policy podcast based out of the Blavatnik School of Government at the University of Oxford. The Oxford Policy Pod explores pressing policy issues around the globe and is produced by students reading for a Master of Public Policy at the Blavatnik School of Government.

The podcast explores contemporary policy challenges that policymakers face all over the world, and taps into the rich diversity of policy experience and insights of the student body and faculty.

The executive producer for season 3 is Lian Ryan-Hume. The show is hosted by Sruthi Palaniappan, edited by Allisha Azlan, produced by Jessica Krejcie, and researched by Manuel Azuero, Veniecia Laylor, Nandita Venkatesan, Paolo Tejano, Adam Flaherty, Mayra Gramani, Frédérique St-Jean, and Laura Caccia.

The podcast is supported by the staff of the Blavatnik School of Government.

To keep up with the latest on our episodes, follow us on Instagram @OxfordPolicyPod_ and Twitter @OxfordPolicyPod.